On the afternoon of April 28,2026, Professor Zeng Lans classroom welcomed several special "lecturers" —three corporate mentors from Huadu Airport International Industrial College. Under the guidance of Lin Wenxiong, Executive Dean of the Industrial College, the three instructors delivered a highly practical and informative session to the students, focusing on cutting-edge topics such as cross-border e-commerce and AI empowerment.

(Classroom photo)

（一）A New Blue Ocean for Golden Nuggets: Practical Cross-Border Strategies with TikTok

Under the theme "Tapping into the New Blue Ocean: Practical Cross-Border Operations on TikTok," Professor Deng systematically outlined the three key stages of launching a cross-border e-commerce business on TikTok.

• Initial phase (1-2 months): Focus on compliance, prioritizing markets and product categories that are familiar to you and have established resource reserves.

• Cold-start phase (3–4 months): Focus on creating high-quality products, developing engaging content, and building a strong team to achieve viral traffic breakthroughs. Carefully select appropriate store formats and account strategies, while prioritizing logistics efficiency and overseas warehouse infrastructure.

• Volume expansion phase (5–6 months): Focus on establishing content SOPs, managing influencer assets, and leveraging AI tools to boost efficiency.

Advanced advertising delivery and supply chain optimization drive scalable growth.

Professor Deng emphasized that product selection is key to success, recommending the preparation of approximately 300 products for small-batch, multi-SKU testing, while continuously refining selling points, targeting the right audience, and optimizing content distribution.

(Deng Yuchi, Official Merchant Account Manager for Alibabas South Guangdong Region)

（二）AI Empowers Cross-Border E-commerce

Mr.Wei guided the students through an overview of the evolution of e-commerce and the development of major cross-border platforms, highlighting the vast potential of the cross-border industry. He demonstrated the application of the Jimeng Wensheng Image Tool in generating product and scenario images, emphasizing that "the crafting and continuous refinement of prompt text are crucial for the effectiveness of AI-generated content."

Additionally, he outlined methods for AI-driven product selection using tools like Google Gemini and DouBao, while reminding students: "AI is an assistant—not something to rely on completely; it must possess discernment capabilities."

(Wei Jingdi, General Manager of Guangzhou Jingyu Cross-border E-commerce Co., Ltd.)

（三）Practical Guide to Making Doubao: A Three-Step Method for Generating Short Videos

Professor Dou, under the theme "Practical Bean Bun Workshop: Creating Short Video Product Presentations," proposed a step-by-step, detailed implementation approach integrated with e-commerce principles. He emphasized, "Dont aim for perfection in one go; proceed in at least three stages." Using a reference image as an example, he demonstrated how to systematically develop short video content tailored for e-commerce scenarios, enabling students to master the complete process from concept to execution.

(Dou Haofei, TK Operations Manager at Guangzhou Jingyu Cross-border E-commerce Co., Ltd.)

（四）Interactive Session: Igniting the Spark of Thought

During the Q&A session, students actively raised questions on topics such as the cold-start process for TikTok accounts, challenges in implementing AI tools in real-world operations, and how to balance cost and efficiency in product selection strategies. The corporate mentors provided detailed and practical answers based on their firsthand experience.

(Questioning Session)

Epilogue

The "Enterprise Mentors in the Classroom" initiative not only provided students with firsthand exposure to cutting-edge industry trends and practical expertise, but also further strengthened the collaborative education mechanism between the university and its industry-academy partnership. Moving forward, the institution will continue to advance industry-education integration by inviting more corporate experts into classrooms to support student development and success.