Background and Vision

The Finance Management Program is a core specialisation within the field of Business Administration. Against the backdrop of the booming digital economy and the development of the Guangdong-Hong Kong-Macao Greater Bay Area, enterprises are in greater need than ever of professionals proficient in capital operations, financial analysis and risk management. Drawing on the vast number of small and medium-sized enterprises and the demands of the modern service sector in Guangdong, and addressing the pressing societal need for professionals in investment and financing management and asset operations, this Program is dedicated to cultivating versatile professionals equipped with financial decision-making, capital operations and risk management capabilities.

Program Objectives

To cultivate graduates with a sound general education and a solid foundation in the theoretical principles of financial management, to possess strong practical application skills, AI information processing capabilities, logical thinking and innovation, particularly the ability to utilize AI tools and big data to analyse and resolve complex financial management issues in modern manufacturing and service industries, to demonstrate a sound scientific spirit, humanistic values, physical and mental well-being, communication skills, teamwork, systems thinking, critical thinking, entrepreneurial awareness, an international outlook, understanding of AI ethics and a commitment to lifelong learning, and to become high-calibre, versatile professionals capable of working in roles related to intelligent finance, financial analysis, and investment and financing management within the modern manufacturing and service sectors. Future career paths for students:

● Government agencies and the public sector

● Financial management in enterprises and public institutions

● Financial institutions and capital operations

● Accounting firms and professional services

Program Highlights

Program Accreditation: This Program is a provincial-level key discipline and a university-level first-class undergraduate Program, and is actively pursuing ACBSP international accreditation.

Program Achievements: Over the past five years, the Program has won two provincial-level teaching achievement awards, completed over 20 research and teaching reform projects, and published six textbooks.

Excellence Teaching Staff: We boast a ‘dual-qualified’ teaching team comprising professors, senior financial professionals and industry experts with practical experience; over 30% of our teaching staff are dual-qualified, with courses co-taught by university tutors and senior experts from Kingdee.

Industry-Education Integration: In partnership with Kingdee, a leading financial technology enterprise, we have established the first Kingdee Intelligent Finance Industry Academy in South China. The Program places strong emphasis on industry-education integration, precisely cultivating talent for the financial sector and the information transmission, software and information technology services industries, thereby ensuring a seamless transition from the classroom to the workplace.

Kingdee Company Profile: Founded in 1993 and headquartered in Shenzhen, China, Kingdee International Software Group Co., Ltd. is a global enterprise management cloud SaaS provider and a leading enterprise in the Asia-Pacific region. Its core business encompasses management software and cloud services, and it offers a range of cloud service products including Kingdee AI Cangqiong and Kingdee AI Xinghan. The company has been recognized as a “National High-Tech Enterprise” and a “Key Software Enterprise within the National Planning Framework”. It has ranked first in market share for application software among China’s growth-oriented enterprises for 18 consecutive years. In 2024, the company ranked first in IDC’s China Enterprise Resource Management Cloud Services market and was listed among the top ten globally.

Fig. 1 Plaque Presentation Ceremony for the Kingdee Digital Talent Joint Training Base

Laboratory Practical Training System: The centre features specialized laboratories including the Financial Big Data Training Lab, Intelligent Finance Training Lab and Financial Shared Services Training Lab. These are equipped with enterprise-grade tools such as Kingdee Cloud Xingkong and the Light Analysis Big Data Platform, supporting end-to-end practical teaching from financial analysis to investment and financing decision-making.

Fig. 2 Students studying in the training laboratory

Course Highlights

OBE Outcome-Based Education: Centred on the attainment of students’ final competencies, the curriculum and assessment standards are designed using a backward design approach to ensure graduates possess clearly measurable professional competencies in financial analysis, capital operations, risk management and the application of intelligent tools.

Digitalisation/AI-Empowered Courses: In response to the demands of the digital economy, we offer digital and intelligent courses such as ‘Applications of Python in Financial Management’, ‘Financial Big Data Analysis and Decision-Making’, and ‘Intelligent Financial Shared Services’. These courses strengthen students’ data analysis skills and their ability to utilise intelligent tools, thereby facilitating their transition into the new landscape of smart finance.

Fig. 3 Digital and Intelligent Course Guidelines

Fig. 4 Digital and Intelligent Course Teaching

Industry-Education Integration Courses: Through in-depth collaboration with the Kingdee Intelligent Finance Industry Academy, we have introduced industry-education integration courses such as ‘Intelligent Financial Shared Services’ and ‘RPA Robotics’. We also organise regular visits and work placements at Kingdee to cultivate talent specifically for the financial sector and the information transmission, software and information technology services industries.

Fig. 5 Internship and Study Visit at Kingdee

Blended Online and Offline Teaching: All courses utilize the Chaoxing Learning Pass platform to ensure comprehensive coverage of the resource library, with an online usage rate exceeding 95%. This supports a full-cycle learning process encompassing pre-class preparation, in-class interaction and post-class consolidation.

Key Courses

Course Category	Representative Courses
Core Foundation Courses	Financial Management, Advanced Financial Management, International Financial Management, Management Accounting, Financial Analysis, Investment
Industry-Academia Integration Courses	Smart Financial Shared Services, RPA Robotics
Digitalisation/AI-Enabled Courses	Applications of Python in Financial Management, Financial Big Data Analysis and Decision-Making

Degree Awarded：Bachelor of Management

Career Prospects

Graduates may pursue careers in financial analysis, investment and financing management, capital operations, risk management and financial planning within small and medium-sized enterprises (SMEs), corporate groups, financial institutions and listed companies. Thanks to their practical skills in intelligent finance, they are particularly sought after by SMEs and finance shared service centres in the Guangdong region.

Government and Public Sector: Financial management and budget execution roles within departments such as finance, taxation and state-owned asset management.

Enterprises and public institutions: Roles in financial analysis, cash management, investment and financing management, and cost control across various enterprises.

Financial Institutions: Roles in investment analysis, risk management, credit assessment and asset management within banks, securities firms and insurance companies.

Professional service firms: Roles in financial due diligence, management consultancy and tax planning at accounting firms and financial advisory firms.

Employment Rate: Over the past three years, the overall employment rate for graduates has consistently exceeded 94%.