1. Program Objectives

Based in Guangdong and serving the Greater Bay Area, this program cultivates all-round developed socialist builders and successors with patriotism, moral cultivation and a strong sense of social responsibility. Oriented to the front-line technical development and creative demands of the digital media and related industries in the Greater Bay Area, including games and interactive entertainment, film and television animation, virtual reality/XR, and industrial digitalization, the program equips students with solid foundational knowledge of mathematics, natural sciences, engineering and artistic literacy, as well as rigorous professional theoretical expertise in digital media technology. Graduates possess outstanding practical application capabilities, AI information processing proficiency, logical thinking and innovative abilities. They are especially skilled in applying UE5/Unity engines, AIGC tools and modern engineering instruments to analyze and solve complex engineering problems in professional scenarios such as UE5 development, VR/AR application construction, 3D level design and AIGC content creation in the digital media field. Endowed with scientific spirit, humanistic feelings, physical and mental health, communication and teamwork skills, systematic and critical thinking, entrepreneurial awareness, global vision, AI ethics and lifelong learning competence, students are cultivated as high-quality interdisciplinary application-oriented talents capable of engaging in technical application and development, design, production, communication, operation and management in digital media and related industries.

2. Core Courses

Fundamentals of Programming, Digital Photography and Videography, Data Structures and Algorithms, Computer Graphics, Fundamentals of Art Design, Usability Engineering, Intelligent 3D Modeling Technology, Fundamentals of AI-Assisted Game Architecture Development, Game Engine Application and Development, Virtual Reality Application Development, Virtual Production and AIGC Film and Television Creation.

3. Career Prospects

Graduates serve the digital media industry and related fields in the Greater Bay Area, mainly covering interactive game entertainment, film and television animation, virtual reality/XR, AIGC content creation and industrial digitalization. Employment opportunities are concentrated in Guangzhou and Shenzhen, radiating to Foshan, Dongguan, Zhuhai and other surrounding cities. Graduates can take up positions including UE5/Unity engine developer, VR/AR application developer, 3D modeling and scene designer, real-time rendering specialist, AIGC content creator, film and television animation producer, new media content planner and operator, interaction designer, technical artist, game developer, and digital cultural tourism project implementer. Outstanding graduates can grow into middle and senior technical and management talents such as technical supervisors, project leaders, technical art directors and creative directors. The major features promising employment prospects and strong market demand.