Objectives

This Digital Economy program cultivates law-abiding citizens with patriotism, firm ideals and sound morality. Tailored to the frontline management and service demands of Guangdong’s digital economy industry, it equips students with solid foundational theories in economics, management and information technology. Graduates master big data and AI for economic analysis and decision-making, with teamwork spirit, innovative thinking and all-round development in morality, intelligence, physical fitness, aesthetics and labor. They possess business acumen and market insight for the digital economy, and are competent for posts including data analysis & mining, enterprise digital transformation, product management, fintech and e-commerce in the internet, communications, smart commerce, SMEs and financial institutions across Guangdong.

Background & Vision

Fueled by the vigorous advancement of digital industrialization across Guangdong Province, the booming digital economy has spawned robust market demands for interdisciplinary talents bridging economics, management and information technology. Against the backdrop of widespread digital transformation among internet & communication industries, smart commerce entities, small-and-medium enterprises and financial institutions in the region, this Digital Economy programme is developed to align closely with local industrial frontline needs in management and technical service. Rooted in the university’s fundamental educational mission of fostering morally sound, patriotic and law-abiding citizens with solid ideals, the major integrates core curricula of economics, management and information technology, focusing on practical competency in big data and artificial intelligence-driven economic analysis and business decision-making to fill the regional talent gap for digital industrial development.

The programme envisions nurturing well-rounded, high-calibre application-oriented professionals with teamwork spirit and innovative awareness who achieve comprehensive development in morality, intelligence, physical fitness, aesthetics and labour literacy. Equipped with sharp business acumen and market insight tailored to digital economy scenarios, graduates are poised to become pivotal practitioners for enterprise data analytics, digital upgrading, fintech operations and e-commerce development. Looking ahead, the major aims to continuously optimise its talent training system to keep pace with Guangdong’s evolving digital industry trends, serving as a sustainable local talent reservoir that underpins the high-quality development of regional digital economy and digital industrial upgrading.

Curriculum Highlights & Features

Dual-Track Model

Academic Track Core Courses: Microeconomics, Macroeconomics, Statistics, Econometrics, Linear Algebra, Advanced Mathematics.

Practical Track Core Courses: Economic decision-making, Business data analysis practice, Big-data-based economic training, Comprehensive software tool application.

Program Highlights

Interdisciplinary Integration: This Digital Economy major highlights prominent interdisciplinary integration across economics, management, mathematics and information technology. On the Academic Track, students master foundational courses such as Microeconomics, Macroeconomics, Statistics, Econometrics, Linear Algebra and Advanced Mathematics to establish solid economic and quantitative theoretical grounding. Meanwhile, the Practical Track connects academic theories with vocational training via economic decision virtual simulation experiments, business data analysis training, economic big-data practice and comprehensive tool training. By blending traditional economic theories with cutting-edge digital technologies including big data and artificial intelligence, the programme breaks disciplinary boundaries and cultivates application-oriented talents capable of solving practical industrial problems in the digital economy industry.

Faculty: The Digital Economy programme currently has 12 faculty members, all of whom hold master’s degrees and graduated from prestigious universities across China.

Specialized Practical Teaching: It aims to transform academic knowledge into practical competency through specialized practical courses including virtual simulation experiments for economic decision-making, business data analysis training, economic big data training and comprehensive tool application training. All these training sessions are built on authentic corporate projects, real business scenarios and standard industrial workflows.

Fig. 1 Practical Training Courses

Awards in Competitions

We encourage students to take an active part in various competitions, with faculty providing one-on-one tutoring. Many students have won diverse awards in disciplinary and digital economy contests.

Fig. 2 Students’ Award Certificates