Background & Vision

As China’s leading international trade province, Guangdong hosts over 2.45 million foreign trade enterprises and serves as headquarters for numerous world-class corporations, generating sustained demand for professionals combining English proficiency with international trade expertise.

Established in 2012 with Ministry of Education approval and enrolling its first cohort in 2013, our Business English program operates under the provincial Key Cultivation Discipline of English Language and Literature. In 2019, we were designated among the first Provincial First-Class Undergraduate Major Construction Programs.

Objectives

Serving the Greater Bay Area, we cultivate interdisciplinary talents proficient in English, Economics, and Management, ready for roles in international trade, cross-border e-commerce, overseas social media operations, and translation within global enterprises and government bodies.

Three Specialized Tracks

1. Cross-Border E-Commerce (B2C Focus)

As the nation’s primary demand center for cross-border e-commerce, Guangdong leads in transaction scale, business models, and innovation, yet faces critical shortages of foreign language-proficient e-commerce talents. We addresses a talent gap of 800,000 in Guangdong alone.

Our Cross-Border E-Commerce addresses the digital economy’s transformation of international trade, cultivating “Internet + Foreign Trade” professionals who master both English and cross-border transaction protocols.

Core Courses: Integrated Business English, Cambridge Business English Practice, Advanced Spoken English, International Marketing, Business Exhibition English, Introduction to Intercultural Business Communication, Cross-Border E-Commerce Practice, Cross-Border E-Commerce Operations and Management, Cross-Border Live Streaming Marketing, Cross-Border E-Commerce Practice (by corporate instructor).

Careers: Platform managers, operations specialists, product developers, overseas marketing coordinators, social media managers, and digital advertising optimizers for cross-border e-commerce platforms like Amazon and Alibaba.

2. International Trade (B2B Focus)

The Greater Bay Area’s substantial international trade volume and vibrant export - oriented economy require professionals who possess both foreign language proficiency and knowledge of international commercial law, cultural awareness, and regulatory understanding. Our International Trade integrates “English + International Trade” capabilities, equipping graduates for relevant jobs.

Core Courses: Integrated Business English, Business English: Viewing, Listening & Speaking, Advanced Spoken English, International Trade Practice, International Marketing, International Business Negotiation, Introduction to Intercultural Business Communication, International Trade Process Comprehensive Training, International Business Etiquette, Digital Marketing, International Economics, Introduction to Management, Introduction to Business Law, Leadership and Personal Development.

Careers: Government foreign affairs posts, foreign trade specialists, overseas marketing managers, logistics coordinators.

3. International New Media

As international trade undergoes iterative upgrading, offline general trade and online cross-border e-commerce are increasingly integrating with international social media platforms (TikTok, Google, Facebook, X, LinkedIn, Instagram). Corporate foreign-language websites and overseas social media have become essential for international marketing, brand promotion, and public opinion management.

Responding to the surging demand from internationalized enterprises in the Greater Bay Area, we pioneered this program in collaboration with renowned new media enterprises and world-class universities. We aim to cultivate professionals who are capable of managing overseas social media platforms, cross-border e-commerce international sites, and independent sites; creating and managing foreign-language website content; and communicating effectively with overseas consumers, suppliers, investors, and international employees.

Core Courses: Integrated Business English, Business English: Viewing, Listening & Speaking, Advanced Spoken English, International Trade Practice, Foreign Trade International Site Operations, Foreign Trade Independent Site Operations, Overseas Digital Marketing, International Social Media, AI and Strategic Communication, Short Video Production and Operations, Live Streaming and Short Video Marketing Strategy (by corporate instructor), New Media Visual Design (by corporate instructor).

Careers: Overseas account managers, content creators, community managers, brand strategists for global markets.

International Faculty Excellence

We have a strong team of 24 Chinese teachers (42% with senior titles, 58% dual-qualified, 80% overseas experience) and 36 foreign teachers from nearly 20 countries.

Methodology: Small-sized oral classes (15-18 students) ensure personalized interaction and authentic language development.

Fig. 1 Oral Class

Beyond classroom instruction, foreign teachers actively engage with campus life through diverse initiatives. They serve as mentors, judges, or athletes in school events including foreign language drama competitions, English speech contests, and competitive sports, seamlessly integrating into students’ extracurricular experiences. Additionally, we also recruit student interns and volunteers annually to assist them with various matters. Through frequent interactions with these educators, students demonstrate significant progress in language fluency, cross-cultural communication skills, and international social competence. “Peizheng Oral English” is becoming a recognized hallmark of our graduates.

Fig. 2 Foreign Teachers Participating in Sports Events with Students

The outstanding teaching outcomes of foreign teachers stem from three key factors: their native language proficiency, professional dedication, as well as their commitment to continuous improvement. They regularly hold collaborative lesson planning sessions and periodically collaborate with Chinese teachers to conduct teaching and academic seminars. Through these initiatives, they continuously enhance their academic expertise, providing a sustainable driving force for both classroom instruction and extracurricular teaching activities.

Fig. 3 Collaborative Lesson Planning Session

Fig. 4 Collaborative Lesson Planning Session

Fig. 5 Academic Symposium by Chinese and Foreign Teachers

Industry Partnerships

We have established 19 off-campus practice bases, including those at the China Foreign Trade Centre (Canton Fair), Alibaba International Station in South China, and Guangzhou Excellence Education Group. The Canton Fair program, exceptional among China’s 1,000+ foreign language and international trade programs, has operated since 2004, selecting 400+ students annually for 15-90 day internships. We are the largest participant among six Guangdong universities authorized for this program, earning consistent recognition from Fair organizers. This experience significantly boosts students’ oral proficiency, cross-cultural skills, and employability.

Fig. 6 Students Participating in the Canton Fair

Fig. 7. Launch of Alibaba Cross-border E-commerce Elite Program

Fig. 8. Live-streaming Class in Cross-border E-commerce

Global Opportunities

Degree Programs: 3+1 or 3.5+1 Master’s pathways with partners in the UK (University of the West of England, University of Sunderland, University of Huddersfield), Spain (University of Zaragoza, University of Murcia), Malaysia (Universiti Sains Malaysia), South Korea (Hoseo University, Ajou University, Chungbuk National University), and Japan (Hokkaido Bunkyo University).

Fig. 9: Negotiation with NetEase Group on Establishing an Industry-academia Collaborative Program

We also offer overseas paid internships and employment projects, such as the US Summer Work Travel program and collaborations with NetEase and Dubai and Qatar International Airport.