Background & Vision

Situated in the Greater Bay Area (GBA), China’s most internationalized economic hub with over 100,000 enterprises engaged in global trade, our program responds to the surging demand for professionals who master English, understand international rules, and possess cross-cultural practical skills. We offer a distinctive “Language + Industry” model.

Objectives

We cultivate well-rounded professionals with solid linguistic foundations and exceptional cross-cultural communication skills. Our graduates command expertise applicable across international business, overseas communications, and Chinese enterprise legal affairs, contributing to the Greater Bay Area’s economic development and global engagement. They are prepared for careers in:

✅International Business Operations

✅Foreign-related Legal Services & Corporate Compliance

✅English Education

Program Highlights and Career Prospects

Distinctive Features

Industry Alignment:

International Business: Focuses on trade, marketing, and finance.

English Education: Trains future educators for primary and secondary schools.

Foreign-Related Rule of Law(New from 2026): Prepares legal professionals for the GBA’s cross-border legal landscape.

Elite Faculty: We boast a diverse team from 20 countries (nearly 50% with Master’s/PhDs) and Chinese faculty with extensive overseas experience. Their diverse backgrounds provide authentic cultural immersion and global perspectives.

Fig. 1 Small-sized Oral Class

Small-sized Classes: Core oral and phonetics courses (15–18 students per class) for personalized instruction.

Fig. 2 Seminar on Teaching by Foreign Teachers

Fig. 3 Small-sized Oral Class

Fig. 4 A student negotiating with foreign merchants at the Canton Fair

Curriculum Highlights

International Business: Integrated English, Cambridge Business English Practice, Advanced Spoken English, English Writing, Introduction to International Marketing, International Trade Practice, Business Communication, International Trade Process Comprehensive Training, Business Correspondence and Writing, International Business Negotiation, Cross-border E-commerce Practice, International Business Etiquette.

English Education: Spoken English, Exploring English-Speaking Countries, English Language Teaching Methodology, English Curriculum Design, Teaching Practice and Reflection, Intercultural Communication , Principles of Education.

Foreign-Related Rule of Law (New from 2026): English Reading, Advanced Spoken English, Legal English Reading, Legal Translation Theory and Practice, Legal English: Viewing, Listening & Speaking, International Economic Law, International Commercial Law, Foreign-Related Legal Document Writing, Foreign Legal Practice, Foreign Legal Systems, Comparative Law from a Global Perspective.

Career Prospects

Employment and Entrepreneurship:

International Business: Cross-border marketing specialists, international business representatives, import-export coordinators, supply chain managers, or independent entrepreneurs in international trade.

English Education: Teachers in primary/secondary schools, international schools, and training institutions; educational consulting and curriculum development roles.

Foreign-Related Rule of Law: Legal practice in foreign-related law firms, compliance roles in multinational corporations, government foreign affairs positions, and international organizations.

Further Study:

Master’s programs at top universities including the University of Malaya, City University of Hong Kong, and China University of Political Science and Law.

Civil Service:

Positions in foreign affairs offices, commerce, customs, border inspection, and judicial departments, as well as public institutions requiring international business and legal expertise.

Global Opportunities

Degree Programs: 3+1 or 3.5+1 Master’s pathways with partners in the UK (University of the West of England, University of Sunderland, University of Huddersfield), Spain (University of Zaragoza, University of Murcia), Malaysia (Universiti Sains Malaysia), South Korea (Hoseo University, Ajou University, Chungbuk National University), and Japan (Hokkaido Bunkyo University).

Internships: Paid internships in Japan and the USA, with ~30% of English major students participating in recent years.

Curriculum Architecture: Language Core + Industry Modules

Course Category	Representative Courses
Language Core	Advanced English: Viewing, Listening & Speaking, Academic Writing, Introduction to Simultaneous Interpretation
Industry Applications	Cross-Border E-Commerce Platform Operations, International Social Media Management, Legal English Contract Writing
Cross-Cultural Competence	International Business Etiquette, Area Studies (Southeast Asia/Europe and America)
Career Empowerment	CATTI Preparation, Cross-Border Entrepreneurship, Corporate HR Interview Workshops

Industry Partnerships

Our “Three Practices” pedagogical model integrates in-class exercises, post-class observation, and external internships. Highlights include:

Industry-Co-developed Courses: Cross-Border E-Commerce Practice (Training) engages corporate instructors and authentic platform operations for job preparation.

Strategic Partnerships: We maintain 30+ stable internship and employment bases. Long-standing collaborations with iFlytek's Zhide Li Language Project engage hundreds of faculty and students annually. Excellence Education Group and Study Fun Education provide regular internship placements.

Specialized Laboratories: 18 laboratories support training through international trade simulation, cross-cultural communication, Business English: Viewing, Listening & Speaking, business negotiation simulation, and cross-border e-commerce platforms.

Fig. 6: Negotiation with NetEase Group on Establishing an Industry-academia Collaborative Program

The Canton Fair Distinction

Our partnership with the China Import and Export Fair (Canton Fair) stands as a distinctive achievement among China’s 1,000+ foreign language and international trade programs. Since 2004, we have collaborated with the Fair to select second-, third-, and fourth-year students for intensive internships ranging from 15 days (single session) to 90 days (six sessions over three years). Participation has grown steadily, with 200+ students attending recent sessions, the largest contingent among six Guangdong universities authorized for this program (including Guangdong University of Foreign Studies and Guangdong University of Finance and Economics). Our students earn recognition for their contributions among 400,000+ international buyers, developing spoken English proficiency, cross-cultural communication, and international trade capabilities while building professional networks that accelerate their career advancement.

Signature Partnerships: Canton Fair Internship Program, iFlytek Zhide Li Language Project, Alibaba Cross-Border E-Commerce Employment Program, Qiya International Digital Exhibition Internship Program, Haiyue (Guangzhou) Cross-Border Live Streaming Talent Development Program.

Fig. 8 Students Participating in the Canton Fair

Why Choose English?

Prime Greater Bay Area Location: Access to 10,000+ multinational enterprises

Top-Tier International Faculty Density: Among Guangdong’s highest concentrations of global educators

Industry-Synchronized Curriculum: Graduate with immediately applicable cross-border competencies

Join us to unlock the global stage through English!