E-commerce Program

Educational Objectives: Cultivate applied senior professionals with knowledge of management, economics, computer science, humanistic spirit, scientific literacy and integrity, who are competent for website construction and maintenance, webpage design, e-commerce project management, e-commerce activity planning and operation in enterprises and public institutions.

Core Courses: Management, Economics, Marketing, Introduction to E-commerce, Network Marketing: Basics and Practice, E-commerce Marketing Writing Practice, E-commerce Management Practice, Customer Relationship Management, E-commerce Website Development.

Career Prospects: Graduates can engage in e-commerce planning, design, management, teaching and research in enterprises, public institutions, government departments or research institutions.

Duration: 4 years (credit system)

Degree: Bachelor of Management (conferred upon qualification)


(Group Photo of E-commerce Teachers)

(Yiwu Digital Business Industry-Education Integration Community)

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(Group photo of teachers and students)