1. Professional Overview

The Fashion and Apparel Design Program (including undergraduate to postgraduate transfer) focuses on the demands of the Guangdong fashion and apparel industry, targeting the design, production, and service frontlines, and cultivating high-quality design talents with digital and intelligent design capabilities, suitable for the development of modern clothing and luggage industries. The professional has abundant industry resources and deep industry-academia integration, and has been rated as a "Provincial Practice Teaching Center".

The program closely follows the digital trend of the fashion industry and integrates digital technology into the teaching of fashion design. Students' works have frequently appeared in international fashion weeks and been featured in international fashion publications. The achievements in design practice and teaching innovation are outstanding, and are widely recognized by the industry.

2. Training Objectives

This program aims to cultivate high-quality design talents with digital and intelligent design capabilities, suitable for the development of modern clothing and luggage industries. Graduates should master modern aesthetics and design core capabilities, possess innovative spirit and entrepreneurial awareness, and achieve all-round development in morality, intelligence, physical fitness, aesthetics, and labor. They can find employment in fashion design institutions, production and sales departments, design management positions, fashion media, and intelligent apparel enterprises, etc.

Graduates can handle positions such as fashion design, luggage design, fashion media, and brand operation, and possess a complete ability chain from design creativity to product implementation, meeting the demands of the digital transformation of the fashion industry.

3. Training Directions

(1) Fashion and Digital Fashion Design Direction

Focusing on the fashion and digital fashion industries, this program aims to cultivate versatile talents with creative design capabilities and digital technology application skills. Students will master core skills such as clothing structure design, digital design expression, and fashion virtual simulation technology, and be able to use digital tools for clothing design and presentation, and be competent in positions such as fashion design, digital fashion design, and intelligent apparel research and development.

(2) Luggage Fashion Design Direction

Focusing on the luggage and accessory fashion industry, this program aims to cultivate professional talents with luggage structure design and fashion aesthetic capabilities. Students will study courses such as clothing and luggage structure and production techniques, and high-end handmade leather goods production. They will master complete skills from design creativity to process realization, and be able to engage in professional work in luggage design, accessory design, and luxury goods craftsmanship.

4. Core Courses

The curriculum system of the Fashion and Apparel Design program integrates traditional craftsmanship and digital technology, covering the following core courses:

● Design Expression Module: Specialized Clothing Design, Digital Design Expression, Fashion Virtual Simulation Technology

● Product Planning Module: Clothing Product Planning, Clothing Brand Planning and Digital Fashion Promotion

● Craft Technology Module: Clothing Cutting Technology and Creativity, Innovative Fabric Design Practice, Clothing and Luggage Structure and Production Techniques, High-End Handmade Leather Goods Production

The course setting closely follows the forefront of the fashion industry, deeply integrating digital design tools with traditional clothing craftsmanship, and cultivating versatile fashion design talents with innovative design capabilities and exquisite craftsmanship skills.

5. Faculty Strength

The program implements the "Dual-Teacher Leadership" model, with 9 full-time teachers and 11 enterprise mentors. Led by Liu Yong, the winner of the highest award in Chinese fashion design, the faculty team gathers dual-qualified talents in academic research and industry practice, including full-time teachers deeply engaged in academic frontiers and renowned fashion design masters and enterprise experts.

6. Teaching and Research Platform

This program has long been in collaboration with several high-quality enterprises such as Aihua Shi, YESO, and Yite Intelligent Technology, jointly building off-campus collaborative education and training practice bases, and has been rated as a "Provincial Practice Teaching Center". The practice platform includes:

● Luggage Design and Technology Training Room

● Clothing Design and Boardroom Training Room

● Professional Photography Training Room

● Multimedia Operation Training Room

● XR Virtual and Realistic Immersive Studio

● Clothing Craft Training Room

● Off-campus bases such as China Leather Goods Cultural Park

Figure 1 Clothing Craft Training Room

Figure 2 XR Virtual Fusion Studio

Figure 3 China Leather Craft Culture Park

Figure 4 School-Enterprise Cooperation Training Base

The practical teaching center covers the entire process of design, production and display, and is equipped with advanced digital design equipment and professional production tools. It has formed a three-dimensional, comprehensive practical teaching system of "on-campus training + off-campus bases + enterprise practice", providing students with all-round support from creative conception to product display.

7. Teaching outcomes

( 1 ) Competition awards

The program has won more than 150 professional awards, including a number of national top clothing design competitions and " Challenge Cup, " " Internet + " and other double-creation competition awards. It has achieved outstanding results in design practice and teaching innovation and is widely recognized by the industry. Representative awards include :

● Top 10 designers of the 14th ' Dalang Cup ' China Women 's Clothing Design Competition ( bonus 30,000 yuan )

● The 2nd China Wangjiang Fashion Children 's Clothing Design Competition Gold Award ( bonus 80,000 yuan )

The 8th Guangdong-Hong Kong-Macao Greater Bay Area School Art Works and the 10th Guangdong University Academy of Fine Arts Award Biennial Exhibition Second Prize

Figure 5 The 14th ' Dalang Cup ' Chinese Women 's Clothing Design Contest Top 10 Designers ( bonus ¥ 30,000 )

Figure 6 The second China Wangjiang Fashion Children 's Design Competition Gold Award ( bonus ¥ 80,000 )

Figure 7 The 8th Guangdong-Hong Kong-Macao Greater Bay Area School Art Exhibition and the 10th Guangdong Provincial College of Fine Arts Award Biennale Second Prize

( 2 ) National patent

A total of more than 50 national patents have been obtained, covering multiple categories such as design patents, which fully reflects the outstanding strength of the profession in innovative design.

Figure 8 Design patent

( 3 ) International exhibition

Students ' clothing design works have appeared on the international fashion stage many times :

● Works debut in France ' Paris Fashion Week'

● The work is included in the Canadian fashion magazine ' IMIRAGE'

● The work is included in the American fashion magazine ' Scorpio Jin Magazine'

Figure 9: Student children's clothing design works make their debut at Paris Fashion Week

Figure 10: Student children's clothing design works make their debut at Paris Fashion Week

Figure 11: The Canadian fashion magazine "IMIRAGE" has included the content originally featured in the American fashion magazine "Scorpio Jin Magazine".

8. Career prospects

( 1 ) Employment direction

The graduates of this program are deeply engaged in the fashion field of clothing luggage design, fashion media, brand operation and so on. Many graduates worked in well-known enterprises such as Heckie and UR, and their excellent works appeared in International Fashion Week and entered fashion magazines. Some graduates are deeply engaged in Han costume design, variety modeling and other racetracks, with strong industry competitiveness and rich and diverse career development choices.

( 2 ) Entrepreneurship development

Relying on competition awards and school-enterprise resources, students can independently set up design studios, photography studios, etc. The professional supporting and perfect entrepreneurial guidance system provides a full range of resource support and development platform for students with entrepreneurial intention.

( 3 ) Postgraduate entrance examination

Professional supporting perfect postgraduate entrance examination counseling, build a system of further education support system, many students go to the top art colleges at home and abroad. Representative admissions are as follows :